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Are your emails to clients and prospects bouncing back? The latest updates from Gmail and Yahoo might be the cause. These changes aim to boost email security, decrease spam, and enhance the inbox experience. Here’s what you need to know and do—quickly.

Who’s Affected? If you or your business sends to Gmail addresses, including business users (like us) with Google Workspace (The #1 email used worldwide), you’re affected. It’s not just Google, Yahoo, and a few others that have introduced strict new rules effective now, impacting your email deliverability whether your business uses them or not.

Who Needs to Read This and Fix Your Email Bouncing Issue? It’s crucial to have SPF, DKIM, and DMARC set up correctly. This can be quite technical, so speak to your IT team and ensure everything is set up properly. If you don’t, your emails will likely bounce and not be accepted.

Key Requirements:

  1. One-Click Unsubscribe: Make it easy for recipients to opt-out. This ensures a user-friendly experience and lowers spam complaints.
  2. Stronger Domain Authentication: Use SPF, DKIM, and DMARC to verify your identity. This reduces the risk of phishing and improves deliverability.
  3. Low Spam Threshold: Aim for a spam complaint rate below 0.1%. Use your Google Postmasters account to monitor and maintain this rate.
  4. Non-Gmail Sender Email: Use a custom domain, not a gmail.com address. This helps prevent misuse and impersonation.

Why This Matters:

  • Build Trust: Proper authentication builds credibility and trust with your recipients.
  • Improve User Experience: Easy unsubscribing and relevant content keep recipients engaged and satisfied.
  • Enhance Deliverability: Compliance with these standards boosts your chances of reaching the inbox.
  • Reduce Spam: Targeted, valuable content lowers your spam rate and improves campaign effectiveness.

Immediate Actions:

  1. Check Your Authentication: Ensure SPF, DKIM, and DMARC are set up correctly.
  2. Update Your Domain: Switch to a custom domain if you’re using gmail.com.
  3. Monitor Spam Rates: Use Google Postmasters to keep your spam rate in check.
  4. Simplify Unsubscribing: Make sure your emails have an easy opt-out option.

Why Act Now? Ignoring these changes can lead to poor email delivery, a damaged sender reputation, and ineffective campaigns. Stay ahead and ensure your emails don’t bounce and reach your target audience.

Wrap Up

This policy update is a significant step in the right direction. It emphasises that SPF, DKIM, DMARC, and other sending best practices are now requirements, especially for bulk email senders. With the Yahoo and Gmail updates in 2024 already in effect, senders must adapt quickly. Beyond navigating crucial protocols, verifying custom domains is now a must. Equally vital is the commitment to maintaining low spam rates and adhering to best practices. These measures provide the opportunity to enhance trust and refine user experiences.

At PureRapid, we understand the importance of staying ahead in the ever-evolving world of email marketing. As a digital marketing company, we use Google Mail for business as part of the wider suite for business. Many businesses use this, so it’s crucial to have SPF, DKIM, and DMARC set up correctly.

For more insights on optimising your email strategy and staying compliant, stay informed with PureRapid 👉 https://purerapid.com/contact-us/