WE MAKEEST.
2012PROFITABLEBUSINESSESMOREMONEY.
Performance marketing for established businesses with proven demand, workable margins and capacity to grow. Paid media, creative, tracking and conversion, connected to the numbers.
More traffic is useless when the economics underneath it are broken.
We work across acquisition, creative, tracking, conversion and customer value. The job is not to make the dashboard prettier. The job is to make the business more money.
ADVERTISING ISN'T MAGIC.
IT'S MATHS WITH HUMANS ATTACHED.
More spend does not fix bad economics. It scales bad economics.
THE SCREENSHOT LOOKS GREAT.
THE BANK ACCOUNT DOESN'T.
This is why screenshots do not impress us very much. The economics do.
THE NUMBERS
AREN'T DECORATION.
ACTUAL BUSINESSES.
ACTUAL BUDGETS.
COMMERCIAL OUTCOMES.
Commercial results remain anonymised where confidentiality applies. Sector, channel, measure and evidence basis are retained without exposing client identities.
Client identity and raw account identifiers are withheld under confidentiality.
- CHANNEL
- META
- MEASURE
- ECOMMERCE REVENUE
- EVIDENCE BASIS
- PAID PLATFORM + STORE DATA
- CONTEXT
- SUSTAINED ACTIVITY
REDACTION NOTE: The commercial measure and evidence basis remain visible. Identifying client and account data do not.
UK ORGANIC-SKINCARE BRAND
Paid TikTok performance for an established brand, alongside a reported increase in repeat purchase.
- MEASURE
- REVENUE RETURN
- BASIS
- TIKTOK + STORE DATA
UK ECOMMERCE BUSINESS
Revenue growth through sustained paid acquisition and conversion work, not a short campaign spike.
- MEASURE
- REVENUE GROWTH
- BASIS
- SUSTAINED ACTIVITY
GLOBAL BEAUTY BUSINESS
More than £4m in subscription revenue generated in the first year of the programme.
- MEASURE
- SUBSCRIPTION REVENUE
- BASIS
- YEAR ONE
UK FOOD & BEVERAGE FRANCHISE
Multi-location acquisition managed against commercial return across different territories.
- MEASURE
- REVENUE RETURN
- BASIS
- MULTI-LOCATION
UK HOME-IMPROVEMENT BUSINESS
Lead generation built around profitable job economics, sales value and fulfilment capacity.
- MEASURE
- SALES VALUE
- BASIS
- LEADS + SALES DATA
PLATFORMS ARE TOOLS.
THE COMMERCIAL SYSTEM IS THE STRATEGY.
Find the constraint before buying more traffic against it.
Connect the offer, economics, audience and route to revenue.
Make the right person stop, understand and care.
Use Meta, Google and TikTok for the jobs they do best.
Turn attention into useful customers, not empty metrics.
Put commercial outcomes before platform vanity.
NOT EVERY BUSINESS NEEDS US.
THE RIGHT ONES KNOW WHY THEY DO.
PureRapid is built for established businesses where proven demand, workable economics and operational capacity make controlled growth possible.
WE DON'T NEED TO PRETEND WE KNOW YOUR FUTURE.
We need to understand your business well enough to make the next decision better than the last one.
PureRapid was built around paid acquisition, commercial problem-solving and the uncomfortable numbers agencies often avoid. The work has changed since 2012. The principle has not: understand what creates value, find what limits it, then put money behind what the evidence supports.
BEFORE YOU HIRE A PERFORMANCE MARKETING AGENCY.
01What does a performance marketing agency actually do?+
A serious performance marketing agency connects paid media to commercial outcomes. That means understanding traffic, conversion, customer value, margin, capacity and sales performance before deciding what to scale.
02How much should a business spend on paid media?+
There is no sensible universal number. Budget should reflect your economics, demand, conversion rate, customer value, margin, capacity and the amount of reliable data needed to make decisions.
03Should we use Meta Ads or Google Ads?+
It depends on how demand is created and captured in your market. Google can capture existing intent. Meta can create and convert demand at scale. Many established businesses benefit from using both for different jobs.
04What is a good ROAS?+
A good ROAS leaves enough money after cost of goods, fulfilment, fees, returns, agency costs and overheads. A large ROAS screenshot can still represent weak economics.
05Who is PureRapid built for?+
Established businesses with proven demand, workable margins, capacity to grow, a proper acquisition budget and the willingness to execute. Early-stage businesses usually need stronger foundations first.
06Can you guarantee results?+
No serious operator can guarantee the future. Your offer, economics, sales process, market and capacity determine what is possible. We use evidence to make the next commercial decision better than the last one.
BRING THE NUMBERS.
WE'LL FIND THE LEVERAGE.
The point is to establish whether there is a commercially useful conversation to have.
Current revenue and margin
Paid acquisition spend
Conversion and customer value
The constraint you can already feel