Digital marketing where the attention is.

– What’s your objective?

What’s the main priority right now for your business? Is it Increasing Sales, Lead Generation, or Brand Awareness?

6 min read, 27 Jan 2020

Real growth from digital marketing comes from optimising the entire consumer decision journey through insight-driven campaigns. We think like your customers to build trust and deliver the value needed for them to buy.

By understanding your customers and the steps they take, we can stack the digital marketing services relevant to your business to bring the right opportunities into your sales pipeline.

We dive deep into strategy and conversion optimisation with tried and tested funnels, hyper-targeted advertising, and creative content that sparks engagement to nurture interest into buyers. We leverage the power of brand, predictable marketing channels, and reliable platforms.

Our testing process refines ad results allowing us to scale campaigns and meet your objectives whilst delivering the highest return on ad spend and marketing investment possible.

We get to know your business, industry, customers, competitors, short and longterm objectives, just like our own. Our thinking is applicable to any market.

 

– What is a funnel?

Every business has a funnel(s) whether they are aware of it or not. Simply put, its the set of steps that your audience takes to become a customer of your business. Running ads that send people to your website homepage simply isn’t going to cut it today.

Paid ads can fail for a few reasons. Assuming the product/service isn’t terrible, a combination of poor content, bad audience targeting, and no strategy to retarget will always fail. On average 7 touchpoints are needed to deliver on your objective. Today’s buyers are savvier and require more trust than ever to buy. That’s why you need a process, a funnel.

Think about it, most of us switch off, skip one-time ads or the same ad being repeated over and over again. This is our subconscious at work, and it’s called ad blindness. At Pure Rapid, we get our client’s businesses and brands over that hurdle.

We start by exploring your entire customer journey, from the discovery stage to after-sales. We find weak spots and plug them with what’s needed. If the funnel is past fixing or nonexistent, we can build out a new funnel and optimise the heck out of it to meet your objectives.

Every business can optimise their digital funnels regardless of industry.  We know exactly how to create new leads, re-engage past and current customers and interested audiences to cross-sell, up-sell, or down-sell where applicable. Between Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, we can reach any audience.

If this sounds like a lot of work, you are right, but we can do it all for you and automate the process where possible. We want to help businesses that want to become the goto business in their industry and location for the simple reason, we choose to only work with one business per industry and location. We want to work with businesses and brands that want to dominate their space. If that’s you, we want to hear from you.

 – Why talk to us?

You need the right digital marketing partner who can stack the services relevant to your audience and execute without fail. We do exactly that to bring the right people into your pipeline.

From consulting and strategy to attract, sell and wow, we create standout brands, scroll stopping visual content in the form of video, photo, and animation to attract and hold the attention needed. We write compelling copy that clearly communicates with targeted audiences.

Our custom WordPress CMS websites are designed and built to rank top of Google for the search terms relevant to your business, brand, industry, products, services, and locations.

Creating profitable eCommerce stores on the hugely successful Shopify platform since 2015. Not only for our awesome customers, but ourselves too. We have built and scaled our own startup eCommerce stores from scratch.

We build and optimise sales and marketing funnels with maximum conversion rates in mind, we create and manage successful advertising campaigns with Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads with insightful tracking and crucial retargeting as standard.

Our automated email marketing services can welcome, nurture and win-back people with sequences and campaigns that automate-engage prospects you would otherwise miss.

Add ManyChat chatbot flows for Facebook Messenger into the mix, and we can capture more interest and deliver even more improved customer experiences.

We are more than just a plain old ads agency or web agency, we can be your complete marketing department that creates a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention. Digital marketing is our jam!

– We’re ready, are you?

With 8 years and counting, we are more than a dab hand at building and optimising sales and marketing funnels for growing businesses and brands in the B2B & B2C marketplaces.

Our Google and Facebook advertising experts have turned 7 figures of cross-platform annual ad spend for our client’s campaigns into 8 figures of returns. This means we create all the right stuff and put it in all the right places to get you the results you want.

On top of that our founders have built, run, bought & sold quite a few successful businesses since 2003.

Numbers aside, we are pretty good at what we do. Our team connects forward-thinking businesses and brands to the audiences they need for the growth they seek.

We know exactly how to target relevant audiences, how to pique their interest, and how to nurture them through the entire sales and after-sales process regardless of industry.

– Fancy a chat?

Book a 15-minute discovery call with us. Our discovery call gives us the chance to understand if and how we can help you work towards your objectives, and it lets you ask any questions you have. Relax, it’s not a sales call, its purpose is to identify if we are a good fit for each other.

At the end of our 15-minute discovery call, if there is an identifiable synergy, and we know we can deliver what you’re looking for, we will offer to go and research your products/services, perform a customer and competitor analysis, and explore your entire customer journey to identify any weak spots.

Once complete, we will send you a bespoke digital proposal including pricing options within just a few days. If you like what we are offering, we can proceed, if not you will have gained valuable insight into what it takes to achieve your desired results. Find out if we are a good fit for each other.