Privacy & Cookies Policy

Effective from: 22 May 2025

This policy applies to: purerapid.com Operated by: PureRapid®, a trading name of The Rapid Group FZCO Registered in Dubai, UAE | IFZA Business Park, Silicon Oasis

1. Scope of This Policy

This Privacy and Cookies Policy outlines how we collect, use, disclose, and safeguard personal data when you use our website or services. We comply with:

UK GDPR (as retained post-Brexit)
PECR (Privacy and Electronic Communications Regulations)
Data Protection Act 2018
International obligations under applicable privacy frameworks

By accessing or using purerapid.com, you agree to this policy.

2. Personal Data We Collect

We may collect:

Name, email address, phone number, company name
Contact forms and enquiry data
IP address and geolocation data
Website usage data (device, browser, traffic source)
Payment and transaction data (via third-party processors)
Job application data (name, CV, cover letter)

3. How We Use Personal Data

We use your data to:

Respond to enquiries and provide services
Analyse website behaviour and improve performance
Comply with legal obligations (e.g. fraud prevention)
Send service-related communications and marketing (where consented)
Manage job applications and recruitment

4. Legal Basis for Processing

We process personal data based on:

Consent (e.g. email subscriptions)
Contractual necessity (e.g. fulfilling service requests)
Legal obligation (e.g. tax compliance)
Legitimate interest (e.g. business analysis, fraud detection)

5. Cookies & Tracking

We use cookies to:

Provide core functionality
Remember user preferences
Track engagement via Google Analytics and Meta Pixel

Upon your first visit, you’ll be prompted to manage cookie consent. You may also disable cookies via your browser.

Cookie types used:

Strictly Necessary
Performance
Marketing (e.g. Facebook Pixel, Google Ads)

6. Marketing & Email Communications

With your explicit consent, we send email campaigns about our services. All marketing emails include an unsubscribe link. Our current email platform is Mailchimp, which processes data under their privacy policy.

7. Payments & Financial Data

All payment information is handled by secure third-party processors. We do not store card data on our servers. For compliance with international VAT laws, we may capture your IP geolocation.

8. Job Applications

Data submitted via job applications is used solely for recruitment. It will be reviewed only by relevant internal staff and deleted if not acted upon.

9. Social Media and Third-Party Integrations

Our site and business use:

Meta Business Tools (e.g. Pixel, Custom Audiences)
Facebook/Instagram Ads
Google Analytics and Google Ads
YouTube embeds and Google Maps

Each provider processes data under their own policies. You can manage ad preferences via Facebook/Google ad settings.

10. CRM & Lead Data

Clients using our CRM platforms (e.g. HighLevel) agree that:

All leads generated remain their property
If CRM subscriptions lapse, access is removed
Clients will receive a one-time lead export upon cancellation

CRM system architecture, funnel logic, and automation remain PureRapid® intellectual property.

11. Third-Party Links

Our website may contain links to external sites. We are not responsible for their content or privacy practices.

12. Data Retention

We retain data:

For as long as needed to fulfil contractual obligations
For as long as required by law (e.g. accounting records)
Until consent is withdrawn (e.g. marketing emails)

13. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request erasure (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise your rights, contact: legal@purerapid.com

14. Data Transfers

We may transfer data internationally (e.g. to Mailchimp, Meta, Google). These providers comply with appropriate safeguards under UK GDPR.

15. Minors

Our services are not intended for individuals under the age of 16. We do not knowingly collect data from children.

16. Data Security

We take appropriate technical and organisational measures to protect your personal data. However, no system is 100% secure.

17. Changes to This Policy

We may update this Privacy Policy at any time. The latest version will always be available at purerapid.com/privacy. Your continued use of the site constitutes acceptance of any changes.

18. Contact Us

To ask questions or exercise your data rights: Email: legal@purerapid.com
Address: The Rapid Group FZCO, IFZA Business Park, Dubai Silicon Oasis, UAE

Version 3.1. Last updated: 22 May 2025