PureRapid® Terms & Conditions
Effective from: 24 August 2020
Company: PureRapid® is a trading brand of The Rapid Group FZCO

1. Definitions
“Client” means the individual or business purchasing services.
“Services” means any offering provided by PureRapid®, including digital advertising, web development, consultancy, and marketing.
“Agreement” means the accepted proposal, scope of work, and these terms combined.

2. Services Provided
We offer services across:
• Meta, Google, TikTok & LinkedIn Ads
• Email Marketing & Automation
• Shopify Design & Development
• Funnel Strategy & Build
• Web Development (Shopify, WordPress, Custom Code)
• CRO, Pixel & Analytics Setup
• Creative Strategy & Content
Each project or retainer is outlined in a written proposal. These terms apply to all engagements unless otherwise agreed.

3. Ownership & Intellectual Property
All IP (campaign structure, naming conventions, copy, creatives, funnel logic, ad audiences, strategy, assets) remains property of PureRapid® unless otherwise licensed. Clients may not replicate, share or reuse this IP post-contract without written consent. Violations may result in legal action. Upon termination, all access is revoked.

4. Access & Platforms
Client must provide full access to required platforms. No third parties may interfere with campaign management without prior approval.

5. Payment Terms
All work must be paid in advance. Website projects: 60% non-refundable deposit, balance due pre-launch. All invoices are issued by The Rapid Group FZCO (UAE). No VAT is charged. Clients are responsible for reverse VAT compliance.

Payments made to PureRapid® are non-refundable in all circumstances, including but not limited to deposits, retainers, campaign management, consultancy, or project fees, except where otherwise explicitly required by law.

6. Campaign Management Terms
PureRapid® maintains full autonomy over strategy and execution. No guarantees on results or platform outcomes. Client content must comply with all platform policies. We are not liable for account suspensions or platform actions.

6A. Client Cooperation
The Client must provide truthful, accurate, and timely information and must cooperate fully with PureRapid® in the delivery of services. PureRapid® shall not be held responsible for delays, underperformance, or losses arising from the Client’s failure to provide required information, refusal to follow agreed strategies, or interference with execution.

7. Cancellation
Ad retainers require a 3-month minimum. After that, 30-day notice applies. No pro-rata refunds. Project work is non-refundable once started.

PureRapid® reserves the right to immediately terminate this Agreement without notice if the Client breaches clauses 8, 8A, 8B, 23, or 23A, or engages in conduct deemed unlawful, abusive, or materially damaging to the Agency.

8. Confidentiality
All data and communications are confidential. This survives contract termination. PureRapid® will not disclose or misuse client data.

8A. Recording and Sharing of Communications
The Client shall not, under any circumstances, record, copy, capture, store, publish, distribute, share, forward, or disclose any communication with PureRapid®, in whole or in part, without prior written consent. This restriction applies to all forms of communication, including but not limited to:
• Email, SMS, WhatsApp, iMessage, Telegram, and similar messaging services
• Phone calls and video calls (including Zoom, Google Meet, Teams, Skype, FaceTime)
• Project management or collaboration tools (Slack, Asana, Trello, ClickUp)
• Social media platforms or private messages (Facebook, Instagram, LinkedIn, TikTok, X/Twitter)
• Any written, audio, video, or screen-recorded communication, whether private or public

Any breach of this clause will result in the immediate termination of the Agreement and may lead to legal proceedings to protect PureRapid®’s rights, data, and reputation.

8B. Professional Conduct
PureRapid® expects all communications and interactions to remain professional, respectful, and constructive. Abusive, hostile, defamatory, or obstructive behaviour by the Client or its representatives will be considered a material breach of this Agreement. In such cases, PureRapid® reserves the right to immediately terminate all services without refund and pursue any remedies available under law.

9. Hosting & Maintenance
We do not host websites unless agreed separately. Maintenance, updates, and security are the client’s responsibility unless subscribed to our management plan.

10. Security & Third-Party Services
We are not liable for hacks, plugin issues, or downtime caused by third parties. Protection and recovery services can be quoted separately.

11. SEO & Email Services
Scope is defined in each project. Client-side changes post-implementation void our responsibility.

12. Content Usage & Licensing
Creative assets are licensed for use within the agreed campaigns only. Clients may not resell, trademark, or redistribute without written approval. Exclusive licences are available for a separate fee.

13. Liability
We are not liable for platform policy changes, external issues, or indirect losses. Maximum liability is capped at the amount paid in the last 30 days.

14. Non-Solicitation
Client may not directly hire or approach PureRapid® contractors, team members or partners for 12 months post-contract.

15. Force Majeure
We are not liable for delays or failure caused by external factors including but not limited to force majeure, internet outages, and platform restrictions.

16. Legal Jurisdiction
This agreement is governed by UK law. Any disputes will be settled under UK court jurisdiction.

17. Amendments
We may update these terms at any time. Clients should review the latest version at purerapid.com/contract-terms.

18. CRM Platform Access & Lead Data Ownership
For clients using PureRapid® CRM systems (e.g. HighLevel), all leads remain client property. Upon cancellation or non-payment, access is revoked. A one-time export of leads will be provided in CSV format. All funnel logic, tagging, automations and CRM systems remain PureRapid® IP.

19. Results Disclaimer
We do not guarantee any specific outcomes such as leads, ROAS, or revenue increases. Results depend on numerous external variables.
PureRapid® is responsible for delivering marketing and advertising campaigns as scoped. Conversion rates, sales performance, and revenue outcomes are dependent on factors outside of PureRapid®’s control, including but not limited to client-side sales processes, product pricing, staffing, and market conditions.

20. Knowledge Transfer
Training, handover, or documentation is not included unless explicitly scoped. Additional consultancy is quoted separately.

21. Portfolio Usage
PureRapid® may showcase anonymised client work in its portfolio or for promotional use unless restricted in writing.

22. Revenue Share & Digital Investment Agreements
In select engagements, PureRapid® (operating under The Rapid Group FZCO) may enter into strategic revenue-share and digital investment agreements with client companies. These deals are considered commercial partnerships and not standard client/vendor service relationships.
These agreements are valid whether agreed in writing (email, chat, WhatsApp, or SMS), over a phone or video call, or in person. Once discussed and accepted through any format, the terms are enforceable and considered binding commercial contracts.

Under these agreements, PureRapid® may build, optimise, and/or manage a product, service, brand, or online store (e.g. Shopify) in exchange for a percentage of revenue or profit (e.g. 30%) for the lifetime of the business or brand as it relates to the systems, strategy, platforms, and services developed or contributed by PureRapid®.

PureRapid® may also contribute to associated digital operating costs. This may include, but is not limited to:
• Shopify subscription and app costs
• Domain and hosting fees
• Marketing platforms
• Paid advertising budget
• Design, development, content, and integrations
• CRM, funnel, or automation tools
• Ongoing optimisation and scaling support

These agreements are defined as lifetime deals unless otherwise renegotiated exclusively at PureRapid®’s discretion. The client has no right to alter, renegotiate, or revoke the agreement once accepted unless a buyout is requested and agreed.

Buyouts must:
• Be initiated by the client in writing
• Be calculated solely by PureRapid®, factoring in:
• The lifetime value of the deal
• Time, cash, team, and opportunity cost already invested
• Existing and forecasted performance and profitability
• Be paid in full before any rights are released

Until full payment is made and acknowledged in writing, the revenue-share agreement remains in effect and enforceable.
PureRapid® retains all intellectual property, systems, funnel structures, integrations, ad campaigns, and CRM workflows created during the term of the agreement unless otherwise transferred in a separate licensing agreement.

These protections exist to reflect the significant investment of time, capital, and expertise made by PureRapid® into the growth, performance, and digital infrastructure of the businesses it partners with.

In specific cases, PureRapid® may enter a revenue-share partnership with a client. These agreements are binding even if agreed via chat, call, video, or in-person. PureRapid® may contribute strategy, development, ad costs, design, and campaign execution in exchange for a percentage of profits or revenue.

These terms are considered lifetime agreements unless otherwise agreed. Only PureRapid® may initiate renegotiation. If the client wishes to terminate or alter the agreement, a buyout must be paid. This valuation is set solely by PureRapid®, based on projected lifetime value, investment, and opportunity cost.

All underlying systems, tech, ads, and automations remain PureRapid® IP.

23. Client Misuse Disclaimer
PureRapid® is not responsible for issues arising from client-side interference, third-party involvement, or unauthorised edits to systems or campaigns.

23A. Non-Disparagement
The Client agrees not to make, publish, or share any false, misleading, or disparaging statements about PureRapid® or its representatives, whether publicly or privately, online or offline. Breach of this clause will be treated as defamation and may result in immediate termination of services and legal proceedings.

24. Dispute Resolution
In the event of a dispute, both parties agree to attempt resolution via written communication before escalating to formal legal action.

Final Notes
Continued use of our services confirms acceptance. This contract is binding and enforceable in the UK and internationally under UK law.