Google Ads

Immediately top with Google Ads.

People are searching for businesses like yours right now.

Our Google Ads professionals will make your paid marketing campaigns a bigger success

 

We can manage your Google Ads account to target the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers who are searching for exactly what you offer.

Through the various research tools we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google Ads with an experienced agency, you will assist highly eager buyers in finding your site who wouldn’t necessarily find it through traditional Google Ads management of search engine optimisation techniques.

1. Keyword Research for a Solid Foundation

Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords and costs to determine which keywords have the potential to provide the best ROI.

2. Competitor Campaign Analysis

Understanding how your competitors are running their Google Ads campaign can be a huge benefit. We’ll give you insight into their bids, spend and landing pages.

3. Campaign Creation and Ad Copy Creation

We’ll set up your AdWords campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.

4. Landing Page Design and Development

Our experienced design and development team can easily guide you in the right direction and execute highly converting landing pages.

5. Detailed Reporting and Monthly Meeting

Each month we’ll provide you with a detailed report of what was done and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.

You only pay for results

 

No visit, no fee

You only pay when someone clicks your ad to visit your website or calls you. In other words, when your advertising is working.

 

Start with almost any budget

You set the limit, so your total costs will depend on what you are trying to accomplish with your Google Ads budget. Some businesses spend tens of thousands a month, and others are comfortable investing several hundred.

Paid Campaign Analysis & Implementation

With an established Google Ads account, we will analyse historical data to find what performs most favourably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible for the amount spent.

Conversion Tracking & ROI Analysis

Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.

Search Network Advertising

We monitor the progress and engagement of your search network advertising to adjust bids, ads, and keywords to best reflect the traffic that will engage most positively on your site.

Ad Variation & Testing

Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and tests to work best for you.

Monthly Maintenance

All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results.

Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you’re not spending too much and your ads are always being shown in the optimal positions to convert. We’ll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have progress calls each month to be sure we’re on the same page with goals & results.

Fancy a chat?

Find out if we are a good fit for each other. Our 15-minute discovery call is a two-way conversation, not a sales pitch. We will ask specific questions to understand your pain points, business, budget, and overall needs. You can ask us anything you want to know about us and our services. If we can help your business and you want to explore the options available to you, we can move forward. If not you will have received some good advice with no-obligations. 

Explore

We strategically combine creativity, data, and marketing to grow ambitious businesses and brands locally and internationally. – We are PureRapid Digital Marketing Agency, Glasgow.

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