Our Services

Digital Marketing - Where Businesses Grow

Bringing you to the right audience, with the right message, in the right place, at the right time.

Strategy

What metrics are driving your sales? We find out exactly what’s happening and what’s not, to focus on the growth potentials for your business and brand. Are you optimising the entire consumer decision journey through insight-driven campaigns? We get to know your business, industry, customers, competitors, short and longterm objectives, and all the data points so we understand your business just like our own. We explore strategy, conversion optimisation, funnels, hyper-targeted advertising, and content marketing ideas that will spark the interest needed to nurture your audience into buyers of your services or products. Our testing is geared for campaign scaling in mind with optimal return on spend. We know how to get the most from your data with analytics that produce clear insights. Our thinking is applicable to any market.

Shopify

From themes to bespoke builds, we create compelling and beautiful online solutions for hundreds of new and established brands. We can help you achieve your goals via a world-leading eCommerce solution that powers more than 500,000 businesses in over 175 countries. Whether it’s thanks to our stunningly designed and user-experience driven Shopify websites, innovative marketing strategies or clever use of applications and software, we let eCommerce retailers escape the ordinary and scale their businesses. Looking beyond the store build, we can help you achieve your goals with a strategy to drive traffic and convert more sales. From SEO for Shopify, to Facebook Ads management, marketing automation and more, we have the specialists to grow your business.

Websites

The foundation of a successful online presence starts with great website design. Since 2012, we have designed and developed hundreds of profitable Shopify eCommerce Stores and top-ranking WordPress Websites for ambitious growing businesses and brands all over the world. From immersive shiny brochure websites, search portals for property and automotive, booking websites, and brand eCommerce stores, we build websites that make a positive impact on your bottomline. Built with search optimisation in mind to rank your website at the top of Google search results. Add our relevant top-performing digital marketing services into the mix and we can increase that high quality targeted traffic to deliver leads consistently.

Funnels

Simply put, its the set of steps that your audience takes to become a customer of your business. Running ads that send people to your website homepage simply isn’t going to cut it today. We start by exploring your entire customer journey, from the discovery stage to after-sales. We find weak spots and plug them with what’s needed. If your funnels are past fixing or nonexistent, we can build out new funnels and optimise the heck out of them to meet your objectives. Our funnel experts know exactly what is needed on landing pages, chatbots, and email marketing flows to deliver the high-quality leads you need that will convert into sales. We build out automation sequencing and segmentation into funnels to lighten your workload and make your sales process as seamless and efficient as possible, allowing you to do more business in less time and do it better.

Facebook Ads

The beautiful thing about Facebook advertising is that you get the opportunity to track and test everything. Already have a seasoned Facebook pixel? Great, we can help you explore new opportunities and scale even further. Or, if you are new to Facebook ads, we can take you from building your first set of ads and campaigns with retargeting, then analyse your pixel data to pinpoint and optimise the scaling opportunities that will hit your targets. The high rate of which our Facebook Ad clients are increasing, speaks volumes. In 2019, we managed 7 figures of client ad spend that generated in excess of 8 figures of returns for our clients. Throughout lockdown in 2020, both our client onboarding numbers and our clients results have continued to rocket to new heights, so much so we have exploded past out 12 month sales target in the first 7 months of 2020! And to boot, out churn rate has never been better. Do we work with your competitors? Ask us. We work on a first come first served basis. By limiting our active Facebook Ad client list to 1 business per niche and area, we remove any chance of client competitor conflict. Be quick!

Content

Our creative team produces impactful content with brand fitting copy and product photography that helps businesses connect more effectively with their audiences. Our success is the result of solid research and planning. We can tell your story with copy that resonates with your audiences values and and connects to their emotions to trigger your call to actions. Great copy generates awareness, starts meaningful conversations and helps convert audiences into leads. DIY content is worse than none, it just sends the wrong signals. You need content so intune and valuable to your target audience, they’re practically compelled to consume it. Sales copy that sells without the “salesy” language and signals is exactly what is needed these days. We can help you establish your authority within your industry and location by translating your expertise and passion to build trust with your audience.

Search

How is your website really performing? Are you running analytics? How does your website stack up in a website audit? Do you have conversion tracking and goal tracking in place? Do you know what pages and content are driving your sales? What is your visitor tracking telling you? We give advice and we can implement that advice for you to convert your visitors into revenue. The best place to start with SEO is an audit. You can run your own audit with lots of free tools and work your way through the list of errors. The results of an audit may seem overwhelming, particularly if you identified a number of areas that need work. Alternatively, we can do it for you and bring your website up to speed and make you more competitive in the search engine results pages.

Automation

We help you drive sales on autopilot with marketing automation. Reach your customers via email, chat, SMS and more channels with automation that builds long-lasting relationships by sending personalised, relevant messages. Think higher discounts for higher-value cart abandoners or special messaging to your first-time buyers. From revenue-generated to key engagement metrics, you can always keep track how you’re doing and see which workflows are working best. We can also deep-dive into stand-alone reports for each series and learn exactly how each message and channel is performing, as well as what needs improvement to drive better bottom-line results.

We’re ready when you are! Your business growth is right around the corner.

Explore

We strategically combine creativity, data, and marketing to grow ambitious businesses and brands locally and internationally. – We are PureRapid Digital Marketing Agency, Glasgow.

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