Our Services: What we do & how we do it.
Strategy & Consulting
What metrics are driving your sales? We find out exactly what’s happening and what’s not, to focus on the growth potentials for your business and brand. The success we deliver for our clients is built upon our approach to optimising the entire consumer decision journey through insight-driven campaigns. We get to know your business, industry, customers, competitors, short and longterm objectives, and all the data points so we understand your business just like our own. Gaining this deep level of insight allows us to identify and stack the digital marketing services relevant to your business to bring the right opportunities into your sales pipeline. We explore strategy, conversion optimisation, funnels, hyper-targeted advertising, and creative content ideas that will spark the interest needed to nurture your audience into buyers of your services or products. Our testing is geared for campaign scaling in mind with optimal return on spend. We know how to get the most from your data with analytics that produce clear insights. Our thinking is applicable to any market.
Every business has a funnel(s) whether they are aware of it or not. Simply put, its the set of steps that your audience takes to become a customer of your business. Running ads that send people to your website homepage simply isn’t going to cut it today. We start by exploring your entire customer journey, from the discovery stage to after-sales. We find weak spots and plug them with what’s needed. If the funnel is past fixing or nonexistent, we can build out new funnels and optimise the heck out of them to meet your objectives. Our funnel experts know exactly what is needed on landing pages, chatbots, and email marketing to deliver the high-quality leads you need that will convert into sales. We build out automation and sequencing into funnels to lighten your workload of make your sales process as seamless and efficient as possible, allowing you to do more business in less time and do it better.
3 statistics to pay attention to. (1) Using videos on landing pages will increase conversions by 86 percent. (2) Mobile readers who open an email a second time from a computer are 65% more likely to click through. (3) The majority of Millennials who have interacted with a business’s chatbots say the bot positively impacted their perception of the business at hand.
We create and refresh brands for ambitious startups, emerging brands and the established. Even the established need to refresh their look to perpetuate their image. We all have a story to tell, and the power of the brand in the right hands can do exactly that. We work with clients who want to elevate their business into a recognisable brand and become the go-to business for the products and services they provide. Compelling copy and scroll stopping visuals that shout about and showcase who you are, what you do, and why your customers need to use your services or buy your products is where storytelling brings your brand alive. We can help you dominate your space with the power of brand.
Data backed statistics. (1) A positive mobile experience with a brand will make 89% of people more likely to recommend that brand. (2) 90% of searchers haven’t made their mind up about a brand before starting their search. (3) 86% of consumers prefer an authentic and honest brand personality on social networks.
Video, Photography & Copywriting
Our creative team creates impactful content marketing campaigns with fitting visuals and copywriting that helps businesses and brands connect more effectively with their audiences. Creating blog content and YouTube videos is probably not going to deliver the kind of impact most businesses hope for. That approach on its own is fast becoming outdated and falls into the category of luck marketing. Sure, success can be luck based for the few, but for the rest, content marketing success is the result of good research and planning. Our core content marketing services are video marketing, custom photography, and writing engaging copy. All of which can generate awareness, starts meaningful conversations and helps convert audiences into leads. You need content so valuable to your target audience, they’re practically compelled to consume it. You need visuals and sales copy that sells without the “salesy” language and signals that sends most people running these days. We can help you establish your authority within your industry and location by showcasing your expertise and building trust with your audience through well though-out content marketing.
Paid advertising is a fast way to guide more traffic to your site and increase business if you’ve got everything else in place, but how do you make sure you have everything in place, and that you are getting the most out of your paid ads?
Not to bang on about funnels again, but funnels are central to everything. If your funnels are not optimised, ads are simply not going to deliver the best results, or provide any results in some cases. The beautiful thing about search and social advertising is that you get the opportunity to track everything. Tracking is not set up out of the box. Goals need to be set and tracked. If you are not utilising these powerful features to their full potential within your ads, the marketing budget is being wasted and retargeting opportunities are passing you by without you even knowing about it. We track everything and build multiple ad sets in the testing stage to scale profitable campaigns.
Already have a seasoned Facebook pixel or well established Google Ads account? Great, we can help you explore new opportunities and scale even further. Or, if you are new to paid ads, we can take you from building your first ad to setting up retargeting campaigns, and scaling your successful ads that hit your targets.
The rate at which our Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, and LinkedIn Ads clients are increasing, speaks volumes. In 2019, we successfully managed 7 figures of client ad spend that generated 8 figures for our clients. This simple marketing metric is backed with data to prove our effectiveness. Whilst talking money can be crude, it removes the smoke and mirrors and cuts to the chase. What’s your objective? Is it brand awareness, reach, traffic, engagement, views, lead generation, messages, conversions, or sales?
Websites, eCommerce, SEO
The foundation of a successful online presence is a search optimised website. We design and develop profitable Shopify eCommerce Stores and top-ranking websites built on WordPress, the world’s most popular content management system. From immersive shiny brochure websites to search portals for property and automotive, to booking websites and online stores with integrated payments, we have effective website design and development covered. We don’t just design and build websites that convey your brand image, we put websites at the top of search results with white hat SEO techniques that Google loves. We know you can rank higher on Google for more relevant search terms.
Question…How is your website really performing? Are you running analytics? How does your website stack up in a website audit? Do you have conversion tracking and goal tracking in place? Do you know what pages and content are driving your sales? What is your visitor tracking telling you? We give advice and we can implement that advice for you to convert your visitors into revenue.
Where are you headed?
Do we have case studies?
Absolutely. We can prove our client’s success stories with real data and no marketing fluff. The fact is, data and results are only valid for that one business. Everyone’s problems and goals are different. If you’re shopping for digital marketing that delivers proven success, Book a discovery call. If we can help your business, we will create a custom proposal that includes tailored case studies as specific to your requirements possible.
Are we a big agency?
If by big you mean proven to be capable of handling large projects and small enough to prioritise you, then yes. If by big you mean the glamour of expensive city offices, big in-house teams of 100+ employees, and riding unicorns to work in shiny suits, that’s not us. For us, that’s nothing more than a distraction from our bottom line and an unnecessary hiked pricing structure for our clients. We choose to run a forward-thinking agency because it’s effective for us and our clients in 2020. Perception is very rarely a reality. We prefer to impress our clients with results than attempt to impress anyone with shiny objects. Life is too short, we are all about results before ego.
Can you visit us?
Sure. Get in touch and we can arrange a visit to our vibrant and forward-thinking working space in Glasgow. For us, it’s highly flexible, cost-effective and comes with all the mod cons we need. From free parking to state of the art fibre connectivity, meeting rooms, conference and event spaces of various sizes that are ideal for team get-togethers and presentations when we need it. Or, if you prefer an informal meeting over your favourite brew, we can do that too!
What is our capacity?
We never surpass the resource limits of our team. We are 4 founding partners strong, bolstered with an expert team of 20+ digital marketing professionals. Most agencies outsource areas of their service, we just don’t hide the fact. We are proud to run a successful lean agency. It works better for our clients and us compared to models that are burdened with unnecessary overheads. Our team has worked together since 2012. We are fully committed to producing outstanding results for our clients, being fully transparent and clear communicators.
What's our requirements?
- You are passionate about your business.
- You are actively in the market for our services.
- If you are a startup, you have funding in place.
- Need marketing? Your annual budget is £6k –£500k.
- Need a website? Your budget is £1.5k –£20k.
How much do we charge?
We are happy to put it out there that we are not the cheapest, and in the same breathe, we are not overpriced or by any means the dearest option. We provide measurable results that deliver real value. There is no guesswork on our part. To give you an idea of price, we need to know exactly what your expectations are along with all the variables that surround your business and your requirements. Our 15-minute discovery call tells us what we need to know in order to provide you with a proposal. Get in touch.
We’re ready when you are! Your business growth is right around the corner.
We strategically combine creativity, data, and marketing to grow ambitious businesses and brands locally and internationally. – We are PureRapid Digital Marketing Agency, Glasgow.