Agencies are not here to be shouted at.
Too often, agencies get blindsided by unscheduled calls, hostile tones, or external team members who think respect is optional. Let’s be clear: it isn’t. Not in business. Not in life.
This short article isn’t about ego. Ego drowns businesses.
This is about integrity. And when integrity is questioned, the partnership ends.
Over the last century, from Hopkins and Ogilvy to Kennedy, Hormozi, and Sabri, the best in the industry have taught us the same thing: marketing obeys laws. Break them, and gravity wins.
Here they are.
Law 1: Cycles Dictate Urgency, Not Campaigns
Markets move in cycles. Parents don’t book tutoring in September when mocks are months away. Homeowners don’t typically choose to renovate in December.
Fitness peaks in January, not November.
David Ogilvy built his empire on truths like this.
Claude Hopkins proved it a century ago in Scientific Advertising. Ignore cycles, and you ignore reality.
Blaming marketing for timing is ignorance.
Law 2: Year-on-Year Comparisons Without Context Are Useless
“Last year we had more, so this year we should too.” That isn’t analysis. That’s entitlement.
Costs rise. Behaviour shifts. CPMs climb.
Disposable income tightens. When people face high-ticket or lower-ticket decisions that are above impulsive purchase levels, whether it’s tutoring, kitchens, or anything else, those choices compete with mortgages, cars, food, holidays, and life itself.
Dan Kennedy said it best: numbers without context are worthless.
Law 3: Price Must Equal Value
Raise your price overnight by 20-40%, and you will meet resistance. Unless the value grows alongside it, the market pushes back. That isn’t a funnel problem. That’s positioning.
Alex Hormozi’s rule is simple: if your offer isn’t worth 10x the price, marketing won’t save you.
Law 4: Sales Closes
Marketing delivers attention, traffic, and opportunity. Sales closes it. Especially rings true on high-ticket.
If your sales team dismisses prospects, speaks with arrogance, or fails to turn “no” into “yes,” opportunities die. That isn’t a marketing problem. That’s a sales problem.
Many great entrepreneurs build on this principle. If your closer can’t close, the problem isn’t the funnel, it’s who’s in the chair.
Law 5: Respect Fuels Partnerships
Respect is the entry fee. Without it, everything collapses.
Gary Vaynerchuk calls it “kind candour.” Frank Kern calls it “calling people on their shit.” Tim Burd calls it “real talk.” Different words, same principle: growth only happens when respect is the foundation.
Great agencies build systems. Those systems generate growth. We deliver you the opportunities. You close those opportunities.
What we don’t do is take disrespect.
The Final Word
David Ogilvy once said: “The best ideas come as jokes. Make your thinking as funny as possible.”
The truth, when delivered boldly, cuts through. These 5 laws aren’t opinions. They’re gravity. You don’t argue with them. You obey them.
So if this offends you, you’re not our client, and that’s fine.
But if it makes you nod, laugh, and think, then you already know: respect is non-negotiable. Partnership is the only way forward. And when you work with us, that’s exactly what you’ll get.