8 reasons why you need to add video marketing into your marketing strategy on every platform and social channel

  • Video can be central to outreach with social strategy.
  • Video continues to grow in domination on social channels.
  • 2 of 3 consumers watch video on social channels.
  • Facebook is rumoured to be mostly video in 5 years or less.
  • Facebook is catching up to YouTube as a video platform.
  • More than 50% of consumers want to see videos from brands.
  • Video on landing pages can increase conversions by 80%.
  • 71% of consumers watch more video online than last year.

We create video content to help businesses across the globe reach and connect more effectively with their audience

Video Production

We create video content aligned with your goals and business strategy. Our team of highly creative video producers, motion designers and animators will create effective video content that inspires action.

• Product videos
• Marketing videos
• Corporate videos
• Animated explainer videos
• Interactive videos
• Personalised videos

Video Marketing

We create video for digital marketing campaigns to help our clients achieve the results they are after. To achieve this, we create targeted video content that inspires action.

• Content strategy
• Video content creation
• Social media distribution
• Advertising campaigns
• Measuring and optimisation

Digital Marketing Services

We help you attract your target audience, get prospects interested in what you’re offering and help you close sales more effectively.

• Digital strategy and execution
• Campaign content creation
• Social media advertising
• Google and YouTube advertising
• Email marketing
• Campaign optimisation

12 Types of Marketing Videos We Can Help With

 

1. Demo Videos
Demo videos showcase how your product works. Whether that’s taking your viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.

2. Brand Videos
Brand videos are typically created as a part of a larger advertising campaign, showcasing your company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos
Is your business hosting a conference, round table discussion, fundraiser, or another type of event? We can produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. We can find the influencers in your industry. Whether they share your point-of-view or not, we can get these discussions in front of your audience.

5. Educational or How-To Videos
Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.

6. Explainer Videos
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

7. Animated Videos
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Study and Customer Testimonial Videos
Your prospects want to know that your product will solve their specific problem. One of the best ways prove this is by creating case study videos that feature satisfied, loyal customers. These customers are your best advocates. We can put them on-camera to describe their challenges and how your company helped solve them.

9. Live Videos
Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates. Viewers spend up to 8x longer with live video than with video on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.

10. 360° & Virtual Reality (VR) Videos
With 360° videos, viewers “scroll” around to see content from every angle, as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring a place. VR allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.

11. Augmented Reality (AR) Videos
In this style video, a digital layer is added to what you are currently viewing in the world. For example: You can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space. The IKEA Place app is a great example of this.

12. Personalised Messages
Video can be a creative way to continue a conversation or respond to someone via email or text. These videos create a delightful, unique moment for your prospects and can drive them further down the purchase journey.

We can strategically launch video marketing campaigns to help your business generate awareness, start meaningful conversations, and convert viewers into buyers.

It’s time to make video a key part of your marketing strategy!

 

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