While video marketing and advertising are key drivers for growth, without the balance of top-funnel awareness and bottom-funnel conversions, brands can struggle to evolve and grow. As a complete digital marketing agency, we help businesses and brands build digital content, scale their audiences, and drive sales, making the most from video marketing and advertising campaigns.
8 reasons why you need to add video marketing into your marketing strategy on every platform and social channel
- Video can be central to outreach with social strategy.
- Video continues to grow in domination on social channels.
- 2 of 3 consumers watch video on social channels.
- Facebook is rumoured to be mostly video in 5 years or less.
- Facebook is catching up to YouTube as a video platform.
- More than 50% of consumers want to see videos from brands.
- Video on landing pages can increase conversions by 80%.
- 71% of consumers watch more video online than last year.
12 Types of Marketing Videos We Can Help With
1. Demo Videos
Demo videos showcase how your product works. Whether that’s taking your viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.
2. Brand Videos
Brand videos are typically created as a part of a larger advertising campaign, showcasing your company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.
3. Event Videos
Is your business hosting a conference, round table discussion, fundraiser, or another type of event? We can produce a highlight reel or release interesting interviews and presentations from the gathering.
4. Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. We can find the influencers in your industry. Whether they share your point-of-view or not, we can get these discussions in front of your audience.
5. Educational or How-To Videos
Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.
6. Explainer Videos
This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
7. Animated Videos
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
8. Case Study and Customer Testimonial Videos
Your prospects want to know that your product will solve their specific problem. One of the best ways prove this is by creating case study videos that feature satisfied, loyal customers. These customers are your best advocates. We can put them on-camera to describe their challenges and how your company helped solve them.
9. Live Videos
Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates. Viewers spend up to 8x longer with live video than with video on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.
10. 360° & Virtual Reality (VR) Videos
With 360° videos, viewers “scroll” around to see content from every angle, as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring a place. VR allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
11. Augmented Reality (AR) Videos
In this style video, a digital layer is added to what you are currently viewing in the world. For example: You can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space. The IKEA Place app is a great example of this.
12. Personalised Messages
Video can be a creative way to continue a conversation or respond to someone via email or text. These videos create a delightful, unique moment for your prospects and can drive them further down the purchase journey.
The definition of copywriting is “salesmanship in print”.
Great copywriting persuades people that they need what you offer. Our agency crafts compelling content to bring people into your sales funnel–and keep them there. We will expertly communicate your value, create new customers, retain old ones, and grow your revenue. Our copywriting demonstrates your value–and we connect that value to your customers. We make sure it contains high-ranking keywords to drive traffic to you. Visitors remain on your page when content is compelling and clearly defines something of value to them. When customers imagine the ways in which you can solve their needs, you will see an increase in both conversions and revenue.
You need content so valuable to your target audience, they’re practically compelled to consume it. You need sales copy that sells without the “salesy” language that sends most people running these days. This is where we come in… Imagine generating more sales with copywriting so good, your customers will thank you for making them an offer. Imagine how much easier making those sales will be when you not only have a larger audience to sell to, but one that loves you so much they buy and share everything you make. We can help you expand your audience and increase sales with the kind of content your audience connects with and the killer copy that leads to them buying what your selling time and again.
Our copywriters know how to bring out the organic reach in your piece, and more importantly, how to do it in a way that fits with your brand culture. Our goal is you, but better.
LOCAL BRAND PHOTOGRAPHY
Elevate your brand narrative with custom photography and grow your social accounts. Our full suite of services includes social media ad management, micro-influencer development, and social content production. We work with a diverse range of businesses and brands from consumer product goods to professional services and beyond.
Fancy a chat?
Find out if we are a good fit for each other. Our 15-minute discovery call is a two-way conversation, not a sales pitch. We will ask specific questions to understand your pain points, business, budget, and overall needs. You can ask us anything you want to know about us and our services. If we can help your business and you want to explore the options available to you, we can move forward. If not you will have received some good advice with no-obligations.
We strategically combine creativity, data, and marketing to grow ambitious businesses and brands locally and internationally. – We are PureRapid Digital Marketing Agency, Glasgow.