Do you know what your funnel looks like?
If not, you’re losing customers. A funnel (also known as a sales or marketing funnel or sales process) refers to the buying process that companies lead customers through when purchasing.
You want visitors on your site or social accounts to take action. Maybe make a purchase, booking, sign up, or submit a form.
When someone does something on your site you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take.
We build and optimise funnels that take your visitors through the set of steps needed to reach the conversion objective.
How do we do it?
We turn your campaign data and analytics into actionable, visual insights allowing us to step by step convert your traffic from cold to warm and to hot traffic with lead magnets, tripwire funnels, and high ticket funnels.
We drive cold traffic and warm it up with optimised funnels that convert into paying, returning customers.
Why every business needs to use an optimised sales & marketing funnel
Understanding the concept of sales funnels is important because it’s a must-have for any business. Sure they can be misused with high-pressure sales tactics, but that is not what we do, and it’s not what your customers want.
The sales funnel is all about visualising your customer’s journey from initial awareness all the way through conversion. The sales funnel provides a useful framework through which we can analyse your business and identify areas for improvement.
For example, an e-commerce site might model their visitors in a funnel, and identify that there is a large dropoff in users between visiting the shopping cart and actually completing the transaction. Using this data, we can then form hypothesis as to why this is the case and test ideas for improving conversion rate, such as reducing form fields, establishing trust with seals, or offering limited time offers.
By testing these ideas through controlled A/B tests, we can work to reduce their shopping cart abandonment and increase the percentage of visitors who make it through the funnel.
If your business or brand is not fully aware of your entire sales and marketing funnels, sales processes, customer journey, workflow, steps… you’re missing out on a lot of revenue opportunity.
New to funnels? We can create a value ladder for your business or brand that allows you to cater to your client’s needs no matter what stage they are at.
Reduce Bounce Rate
Our sales funnels are a series of customised steps designed to guide your visitors toward a buying decision without the sales language and signals that set today’s consumers running. The steps consist of tried and tested marketing strategies for today that does the work of selling, using optimised landing pages, email sequences, chatbot flows, video, and more with maximum conversion rate optimisation in mind.
Not sure how you’d use a funnel for your business?
Want to capture leads so you can sell to them?
Want to sell to other businesses?
Want to sell products?
20 Minute Free Strategy Session
Find out if we are a good fit for each other. Our strategy session is a two-way conversation, not a sales pitch. We will ask specific questions to understand your priorities, business, budget, and objectives. No-obligations. Sound good?
We strategically combine creativity, data, and marketing to grow ambitious businesses and brands worldwide.
– We are PureRapid Digital Marketing Agency, Glasgow.