About PureRapid / Independent since 2012
People behindyour next move.
You’re building a business.
We bring the people and thinking to help it grow.
Who we are
Marketers who keep the business in view.
PureRapid connects paid media, search, websites and customer marketing for established businesses. The work starts with what you want to achieve, then brings the right specialists together around it.
Founded in Glasgow in 2012. Now operating internationally, with the locations in Glasgow & Dubai. Senior direction, specialist delivery and clear responsibility for the work.
Founded in Glasgow.
International reach.
Average client
relationship.
Referral-led
client growth.
Experienced specialists. One team.
No junior hand-offs.
The people behind the work
Responsibility
has names.
Know who sets the direction.
Know who keeps delivery moving.
Founder / Commercial direction
David Black
Connects the business goal, customer economics and marketing plan. Sets the priorities and the direction of the work.
Partner / Head of Operations
Katie Cowan
Connects the plan to delivery. Builds the processes, responsibilities and quality controls that keep the work moving.
20+ experienced specialists. One team. No junior hand-offs.
Different skills.
One direction.
Daily delivery / Shared priorities
Specialists in the work.
The right expertise for the brief, connected to the same commercial priorities. One accountable team.
Experience built through delivery
The scale
of the work.
Across client and internal brands, we’ve worked where the decisions carry real commercial weight.
Explore selected resultsTracked sales across client and internal brands
Advertising spend managed
Businesses supported since 2012
Published PureRapid figures. Historical activity, not forecasts.
The thinking behind the name
Pure focus.
Rapid action.
Lasting value.
Three ideas that describe how we work.
01Pure focus.
Start with what matters.
The business goal, the customer and the numbers. Agree the next priority before adding more channels, campaigns or complexity.
02Rapid action.
Turn a decision into useful work.
Give the right specialists a clear brief and responsibility for delivery. Keep decisions close to the people doing the work.
03Lasting value.
Build beyond the next campaign.
Connect acquisition, conversion and repeat business. Use what you learn to improve the next decision and the value of the work over time.
From the first conversation
Clear from
the start.
The plan should make the next decision easier. So should the way we work together.
Understand the business.
What you sell, who buys, how customers find you and where the next opportunity sits.
Agree the next move.
Set the priorities, scope and responsibilities. Make the investment and the purpose clear.
Put the specialists to work.
Bring the relevant expertise into delivery, with commercial direction and operational oversight.
Learn. Improve. Repeat.
Review the evidence alongside what is happening in the business. Use both to decide what changes next.
Who we work with
You’ve built
something.
Let’s build on it.
We work best with established businesses that have paying customers, room to grow and the capacity to serve more of them.
That includes ecommerce and subscriptions, food and drink franchises, venue and online education, supplements, and businesses growing through enquiries or appointments.
You bring the ambition and knowledge of your business. We bring commercial direction and the specialists to help turn the next decision into action.
Tell us about the business. Get a personal reply, usually within one working day.
Ideas for your next move
What’s new.
Useful thinking on the decisions behind growth.
How to measure advertising profitability.
Connect sales, margins and marketing costs before deciding where the next pound goes.
Read the articleThe next stage for established food and drink locations.
How paid media, local demand and operating capacity fit into a location’s growth plan.
Read the articleContent built around the searches that matter.
A practical view of long-form content and the path from search to enquiry.
Read the article