About Katie
Hi, I’m Katie Cowan, Co-founder and Creative Director at PureRapid. As the creative lead for advertising and marketing, I work with our designers, artists, copywriters, and sales team to create a vision for products and services sold.
CONTENT | ADVERTISING | MARKETING
Creative Director
Katie is a content marketing professional with over eight years of experience helping local businesses and international brands grow. Katie knows what content is needed to make paid ad campaigns resonate with any audience. Katie’s input on creative direction piques and engages the interest needed from our ad targetting to be successful. Katie gets your services and products in front of the eyes that matter to your business.
Based in Glasgow, the UK, where her focus is on our clients every day, what they need, and what will bring them one step closer to their goal.
Content for social media and search with paid ads is where Katie’s expertise comes into its own. Katie knows how to gain more traffic for our client’s businesses and brand marketing channels. Being able to build an engaged audience using content marketing for your brand or business is a fundamental requirement for brand growth and reputation in today’s digital age.
Katie has a wealth of experience in growing startups and emerging brands on Facebook, Instagram & LinkedIn and helps our team achieve the consistent results our clients seek.
Katie rocks her position with 8 years of content marketing, inspirational managerial expertise, and first-class interpersonal skills to boot. Her familiarity with graphic design and publication design allows her to mentor the growing talent in our business.
Why Katie?
INDUSTRY LEADING CONNECTIONS
LEADERSHIP & TOP COMMUNICATOR
COPYWRITING THAT RESONATES
CREATIVITY THAT GRABS
ANALYTICAL & SEO DRIVEN
KEYWORD RESEARCH SAVVY
CONTENT OPTIMISER
METRICS ANALYSIS
IDENTIFYING TRENDS
OPTIMISING PERFORMANCE
COMMUNITY MANAGEMENT
BUFFER-HOOTSUITE-IFTTT
BUZZSUMO-SEMRUSH
INSTAGRAM ADS
LINKEDIN ADS
FACEBOOK ADS
BRAND CAMPAIGNS
PLANNING & PLACEMENT
STRATEGY, TACTICS & EXECUTION
SCHEDULING
REPORTING/ANALYTICS
ORGANISED & EFFICIENT
ADAPTIVE & RESOURCEFUL
SALES & CUSTOMER SERVICE
GOALS ORIENTATED
DECISIVE & RESPONSIVE
AUDIENCE MAXIMISER
8 YEARS HIGH ROI+ CAMPAIGNS
Personal Insight
Hello! Starting from the beginning is usually the best place, I guess. I’m an 80s child who spent 15 years working for a family business straight out of high school. In tandem, I built, ran, and sold a few successful smallscale eCommerce businesses and assisted my partner with his IT business.
After our businesses’ sale, we took some much needed time out from life to travel. Bitten by the nomadic lifestyle, we spent seven years travelling the world. During this time, I carved my Digital Marketing career, working remotely on creative projects for ambitious brands. A perfect fit for our laptop lifestyle.
Working round the clock and free from location dependency, I scratched an irresistible itch and co-founded PureRapid in 2012 with three like-minded partners.
Cut to the present day, and our business is based back in Glasgow. What can I say? Home truly is where the heart is. An old cliche, but I guess I’m a true romantic at heart. I love helping local businesses and seeing them flourish.
My personal goal is maintaining a minimalist lifestyle after travelling so many years; usually, with only one case of belongings. I’m keen to not fall back to my old ways 💁🏼♀️ Nowadays; you will usually find me spending time with family and cooking up a storm in the kitchen.
Content can be art. Content can be simple. That’s why it’s so complicated.
20 Minute Free Strategy Session
Find out if we are a good fit for each other. Our strategy session is a two-way conversation, not a sales pitch. We will ask specific questions to understand your priorities, business, budget, and objectives. No-obligations. Sound good?
Explore
We strategically combine creativity, data, and marketing to grow ambitious businesses and brands worldwide.
– We are PureRapid Digital Marketing Agency, Glasgow.