About Katie

Hi, I’m Katie Cowan, Co-founder and Creative Director at PureRapid. As the creative lead for advertising and marketing, I work with our designers, artists, copywriters, sales teams and marketers to create a vision for products and services sold.

CONTENT | ADVERTISING | MARKETING

Creative Director

Katie is a content marketing professional with over 8 years of experience helping local businesses and international brands grow. Katie knows exactly what content is needed to make paid ad campaigns resonate with any audience. Katie’s input on creative direction piques and engages the interest needed from our ad targetting to be successful. Katie gets your services and products in-front of the eyes that matter to your business.

Based in Glasgow, the UK where her focus every day is on our clients, what they need, and what will bring them one step closer to their goal.

Content for social media and search with paid ads is where Katie’s expertise comes into its own. Katie knows exactly how to gain more traffic for our client’s businesses and brand marketing channels. Being able to build an engaged audience using content marketing for your brand or business is a fundamental requirement for brand growth and reputation in today’s digital age.

Katie has a wealth of experience in growing startups and emerging brands on Facebook, Instagram & LinkedIn and helps our team achieve the consistent results our clients seek.

Katie rocks her position with 8 years of content marketing, inspirational managerial expertise, and first-class interpersonal skills to boot. Her familiarity with graphic design and publication design allows her to mentor the growing talent in our business.

Why Katie?

INDUSTRY LEADING CONNECTIONS
LEADERSHIP & TOP COMMUNICATOR
COPYWRITING THAT RESONATES
CREATIVITY THAT GRABS
ANALYTICAL & SEO DRIVEN
KEYWORD RESEARCH SAVVY
CONTENT OPTIMISER
METRICS ANALYSIS
IDENTIFYING TRENDS
OPTIMISING PERFORMANCE
COMMUNITY MANAGEMENT
BUFFER-HOOTSUITE-IFTTT
BUZZSUMO-SEMRUSH
INSTAGRAM ADS
LINKEDIN ADS
FACEBOOK ADS
BRAND CAMPAIGNS
PLANNING & PLACEMENT
STRATEGY, TACTICS & EXECUTION
SCHEDULING
REPORTING/ANALYTICS
ORGANISED & EFFICIENT
ADAPTIVE & RESOURCEFUL
SALES & CUSTOMER SERVICE
GOALS ORIENTATED
DECISIVE & RESPONSIVE
AUDIENCE MAXIMISER
8 YEARS HIGH ROI+ CAMPAIGNS

Personal Insight

Hello! Starting from the beginning is usually the best place I guess. I’m an 80s child who spent 15 years working for a family business straight out of high school. In tandem, I ran a few successful smallscale eCommerce businesses and assisted my partner with his IT business. After the sale of our businesses, we took some much needed time out from life to travel. Bitten by the nomadic lifestyle, we spent 7 years traveling the world. During this time I carved my career in Digital Marketing, working remotely on creative projects for ambitious businesses and brands seeking fast-growth. A perfect fit for our laptop lifestyle. Working round the clock and free from location dependancy, I scratched an irresistible itch and co-founded Pure Rapid in 2012 with 3 like-minded partners. Cut to the present day our business is based back in Glasgow. What can I say, home truly is where the heart is. An old cliche, but I guess I’m a true romantic at heart. I love helping local businesses and brands internationally, flourish in all things creative and digital. My personal goal for 2020 is to continue growing PureRapid, whilst keeping abreast of all things new in our fast-evolving creative industry. Maintaining a minimalist lifestyle after traveling so many years, usually with only one case of belongings, I’m keen to not fall back to my old ways 💁🏼‍♀️ Since finding myself living back at my homegrown roots, you will usually find me spending time with family and cooking up a storm in the kitchen outside of work.

{

Content can be art. Content can be simple. That’s why it’s so complicated.

Fancy a chat?

 

Find out if we are a good fit for each other. Our 15-minute discovery call is a two-way conversation, not a sales pitch. We will ask specific questions to understand your pain points, business, budget, and overall needs. You can ask us anything you want to know about us and our services. If we can help your business and you want to explore the options available to you, we can move forward. If not you will have received some good advice with no-obligations. Sound fair enough?

Explore

We strategically combine creativity, data, and marketing to grow ambitious businesses and brands locally and internationally. – We are PureRapid Digital Marketing Agency, Glasgow.

Scroll Up