About Katie

Hi, Im Katie, a Social Media Marketer at PureRapid Digital in Glasgow. I’m determined to grow businesses. My only question is, will yours yours be one?

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Social Media

Katie is a Social Media Advertising professional with over 7 years experience in growing local and international businesses by increasing targeted traffic, clicks, calls, visits and most important, revenue. Katie gets your services and products in-front of the eyes that matter to your business.

Katie is based in Glasgow, UK where her focus everyday is on a wide range of our social media clients, what they need, and what will bring them one step closer to their goal.

SMM (Social Media Marketing) is Katie’s chosen tool to gain more traffic for our clients businesses and brand channels. With directing more people to our clients social profiles and conversions from visitors to customers, this is exactly what Katie specialises in. Being able to build an audience using Social Media for your brand or business will help your growth/reputation.

The mission of PureRapid digital is to empower businesses with the tools and skills necessary to grow a consistent and loyal customer base. Katie has a wealth of experience growing & teaching startups, local, national & international businesses how to market themselves properly on Facebook, Instagram & LinkedIn. With Katie’s expertise, our Facebook, Instagram & LinkedIn clients achieve the consistent results that they have been seeking.

Katie earned her specialities in Social Media Marketing, Social Media Management, Social Media Advertising, Copywriting, Post Scheduling, Content Creation and more from being mentored by the best Social Media professionals in the business all over the world.

Why Katie?

INDUSTRY LEADING CONNECTIONS
LEADERSHIP & TOP COMMUNICATOR
COPYWRITING THAT RESONATES
CREATIVITY THAT GRABS
ANALYTICAL & SEO DRIVEN
KEYWORD RESEARCH
CONTENT OPTIMISER

METRICS ANALYSIS

IDENTIFYING TRENDS
OPTIMISING PERFORMANCE
COMMUNITY MANAGEMENT
BUFFER-HOOTSUITE-IFTTT
BUZZSUMO-SEMRUSH
INSTAGRAM ADS

LINKEDIN ADS
FACEBOOK ADS

FACEBOOK PIXEL

RETARGETING
BRAND CAMPAIGNS
PLANNING & PLACEMENT

STRATEGY, TACTICS & EXECUTION

POST SCHEDULING
REPORTING/ANALYTICS
ORGANISED & EFFICIENT
ADAPTIVE & RESOURCEFUL
SALES & CUSTOMER SERVICE
GOALS ORIENTATED
DECISIVE & RESPONSIVE
AUDIENCE MAXIMISER
7+YEARS HIGH ROI CAMPAIGNS

WHY ITS TIME TO GO PAID ADS

%

The average click-through rate (CTR) across all industries is

%

Ad impressions increased in Q2 of 2018 AFTER FACEBOOK ALGORITHM CHANGES

%

of social media advertisers are using Facebook Ads

%

The average organic reach for a Facebook post (of the Page’s total likes)

Facebook’s organic reach has nosedived. Recent algorithm changes have basically forced businesses to invest in paid campaigns. Facebook is the preferred place for 96% of marketers to run paid ads for a reason. The biggest benefit of Facebook ads is the ability to target specific people who are most likely to buy. And only those people.

In most cases, it’s in the best interest for businesses to adopt a hybrid social media strategy. That is, organically targeting customers through content and community-building while supplementing your Facebook advertising strategy with paid campaigns.

Paid ads encourage conversions and organic activity can help build familiarity with your brand. Doing so gives you the best of both worlds as organic reach is indeed throttled. Although many business’ relationships with Facebook is complicated, the value of Facebook as an advertising channel is undeniable.

What does your Facebook advertising strategy look like these days?

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Facebook is now a pay-to-play system for marketers. If you want to win, bring your checkbook.

– Neil Patel

Book Katie

Do you want more traffic that converts?

If you are serious about growing your business, it is time to get serious about social advertising.

– KATIE 

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