Email marketing agency / Glasgow & UK
Email
marketing.
Keep the
relationship.
Grow its value.
Email campaigns and automation that give customers a useful next step. Strategy, copy, design and lifecycle journeys for ecommerce, courses and service businesses.
Welcome – post-purchaseWelcome & post-purchaseMake the firstexperience count.
Replenishment & retentionReplenishment & retentionBe useful whenit is time to return.
Education & considerationEducation & considerationHelp the nextdecision happen.
Email Marketing / The commercial purpose
The next email
needs a reason.
A useful message responds to where the customer is, what they need and what they have already done.
We connect customer data, campaigns and automation so the welcome, sale and follow-up make sense together. The plan covers audience rules, copy, design, timing and the measures that matter to your business. Klaviyo and Omnisend can be scoped around your existing store and customer data.
Scope / What we can deliver
Email marketing services.
Across the relationship.
Open a service to see the work. Your proposal sets out the agreed deliverables, responsibilities and cost.
01Audit & lifecycle strategy
Review the platform, permission records, capture points, campaigns and existing flows. Identify gaps in the journey and set priorities for the available audience.
02Klaviyo & Omnisend setup
Scope platform configuration, store connections, customer events and reusable templates. Test the data needed for the journeys you want to run.
03Campaign planning, copy & design
Build a useful sending calendar around products, expertise, launches and customer questions. Create the email, review it and agree the approval and sending process.
04Email automation & flows
Develop welcome, basket recovery, post-purchase, replenishment and reactivation journeys where appropriate. Define triggers, timing, exclusions and exit rules.
05Segmentation & deliverability
Review audience engagement, sending practices, authentication and suppression. Separate the people who need different messages and resolve avoidable sending issues.
06Testing & revenue reporting
Test meaningful changes to messages and journeys. Review conversions, repeat purchases and audience health alongside the platform’s attributed revenue.
The priorities follow your business. Production, development, integrations and ongoing work are specified in the proposal.
A journey, not a pile of automations
Right message.
Useful moment.
Choose a stage to see the role of the email. Your actual flows follow the buying cycle and the data available.
01 / LifecycleWelcome
Introduce the value.
Set expectations, explain the offer and help a new subscriber find a relevant starting point.
02 / LifecycleConsider
Answer the next question.
Use product guidance, genuine evidence or course information to support a considered decision.
03 / LifecyclePurchase
Help the experience go well.
Follow the order with appropriate guidance, while keeping marketing and service messages distinct.
04 / LifecycleReturn
Give a reason to come back.
Plan replenishment, relevant cross-sell or reactivation around customer behaviour.
Flow logic includes exclusions and exit rules so customers do not receive messages that no longer fit.
Fit / How the work applies
A buying cycle.
Not a sending quota.
A weekly meal order, a course enquiry and an occasional store purchase should not receive the same sequence. Frequency follows relevance and audience response.
Ecommerce & replenishment
For beauty, supplements and meal prep, connect post-purchase guidance with the likely reorder cycle. Review repeat purchase, margin and unsubscribes alongside revenue.
Courses & service enquiries
Support venue, online and hybrid course decisions with useful answers. Where the CRM allows it, stop or adapt nurture when a prospect books or changes status.
Franchises & local customers
Use the information customers have shared to make venue, menu and event updates relevant. Keep local availability and sending responsibility clear.
Delivery / What happens next
Start with the journey.
Build what is missing.
Audit
Data, permission, platform setup and existing messages.
Create
Audience rules, templates, campaigns and priority flows.
Review
Conversions, retention, list health and the next improvement.
Most useful when you have a permission-based audience, a proven offer and reliable purchase or enquiry information to shape the messaging.
Email Marketing / Questions
Useful
answers.
Scope, investment and the decisions worth making before work begins.
Do you work with Klaviyo and Omnisend?
Yes. We can scope campaigns, templates, segmentation, automations and relevant store connections in Klaviyo or Omnisend. The platform choice follows your business model and existing setup.
What does your email marketing service include?
The engagement can include strategy, copy, design, campaign production, automation, segmentation, deliverability review and reporting. Your proposal specifies the sending calendar, flow work and approval responsibilities.
How much does email marketing cost?
Fees depend on the campaign volume, automation work, platform setup and reporting required. Software subscriptions and any additional tools are identified separately from agency services.
Can you take over our current account and flows?
Yes. We review what is running, the data behind it and any known issues before changing it. Existing flows may need refinement, better exclusions or fresh copy rather than complete replacement.
Can email help a business that sells courses or services?
Yes. Useful nurture can answer questions, support appointments and follow up consideration. We plan around the sales cycle and use available booking or CRM information to keep messages relevant.
How often should we send emails?
Frequency depends on what you have to say, customer expectations, buying cycles and engagement. We plan a realistic rhythm and review audience response rather than choosing a fixed number for every business.
How will we know whether email is adding value?
We review conversions, repeat purchases, audience health and attributed revenue, with the attribution settings visible. Where practical, controlled tests can help assess the additional effect of a campaign or flow.
PureRapid / Start a conversation
Let’s look at
the next order.
Send your website, email platform and the customer journey you want to improve. We’ll discuss the audience, existing flows and where useful work could start.
Discuss your email marketingA personal reply, usually within one working day.