TikTok advertising / Glasgow & UK
TikTok ads
agency.
Earn attention.
Give it somewhere
useful to go.
TikTok advertising for established brands, from the first creative idea to the sale or enquiry. We connect video, campaign management and the page after the click.
Education & subscriptionsSelling courses & subscriptionsShow how it fitsinto everyday life.
Shopify ecommerceShopify ecommerceLet the productmake its case.
F&B / franchise / multi-locationF&BMake the next visitfeel worth it.
TikTok Ads / The commercial purpose
Creative that earns
its place in the plan.
A good TikTok ad gives the right person a reason to stop, understand the offer and take the next step.
We start with the product, customer and economics, then develop distinct ideas for the feed. Campaign data helps decide which openings, demonstrations and offers deserve another test. The aim is a repeatable supply of useful creative, with the sales context to judge it.
Scope / What we can deliver
Your TikTok ads.
The connected work.
Open a service to see the work. Your proposal sets out the agreed deliverables, responsibilities and cost.
01Account & campaign strategy
Review the offer, account history, audiences and budget. Agree the conversion that matters and a testing plan your business can support.
02Hooks, scripts & creative briefs
Turn customer questions, product benefits and objections into concepts. Set out the opening, demonstration, supporting evidence and call to action for each.
03Production & editing
Founder, creator and product-led formats, with edits and variations for testing. Production responsibilities, asset volumes and usage rights are agreed in the scope.
04Spark Ads & permissions
Use suitable organic posts in paid campaigns, with the necessary account or creator authorisation. Keep usage periods and content rights clear.
05Campaign management & iteration
Manage spend, audiences and delivery. Review creative fatigue and conversion performance together, then decide what to refresh, develop or stop.
06Tracking & the landing journey
Review TikTok Pixel and Events API requirements, website events and destination pages. Compare reported conversions with store or CRM outcomes where available.
The priorities follow your business. Production, development, integrations and ongoing work are specified in the proposal.
How creative testing works
Change the idea.
Learn from the result.
Every test should answer a question. Keep a record of the concept, the audience response and what happened after the click.
Hook
What makes the right person stop?
An everyday problem. A product in use. An unexpected opening.
Demonstration
What helps them understand?
Show the experience, explain the benefit and support the promise.
Action
What makes the next step clear?
A relevant offer and a page that continues the same message.
Views and watch time help explain the creative. Orders, qualified enquiries and customer economics guide investment.
Fit / How the work applies
Choose the role
TikTok can play.
A product demonstration, a course preview and a local visit need different stories. We assess the audience, offer and fulfilment before recommending the campaign.
Ecommerce & replenishment
For education, beauty, nutrition & wellness, sports supplements, gaming, fashion… make the product and buying reason clear. Read acquisition cost with margin, refunds and realistic repeat-purchase behaviour.
Education & training
Give prospective learners a useful preview of venue, online or hybrid teaching. Match the next step to the course price, dates and level of consideration.
Franchises & local experiences
Create locally relevant food, beverage and experience campaigns. Confirm the catchment, participating venues, offer availability and a measurable booking or ordering route.
Delivery / What happens next
From first brief
to the next better ad.
Review
Account, offer, creative supply and customer economics.
Create
Distinct concepts, approved scripts and agreed production.
Learn
Launch, review outcomes and develop the next variations.
Best suited to established offers with room for creative testing, a dependable buying journey and the capacity to serve more customers.
TikTok Ads / Questions
Useful
answers.
Scope, investment and the decisions worth making before work begins.
How much should we budget for TikTok ads?
Our paid media engagements generally start from £2,000 per month in media spend, excluding agency fees. TikTok suitability also depends on production costs, your offer and the budget needed to learn. We confirm those separately before recommending a launch.
Do you make the videos as well as manage the ads?
We can create or direct concepts, scripts, shot lists, production and editing. The proposal identifies who films, how many assets are included, approval responsibilities and any creator or usage costs.
Can you manage our existing account?
Yes. We review the account history, current creative, tracking and website journey before recommending changes. Existing learning and working assets help shape the next tests.
What are Spark Ads?
Spark Ads use suitable organic TikTok posts in advertising. Content from another creator needs their authorisation. We consider the post, permissions and intended outcome before including it in the plan.
Can TikTok generate enquiries as well as product sales?
It can suit some service and course offers. We assess whether the audience can understand the offer through short-form video, then judge enquiries by qualification and sales outcomes.
How often will new creative be needed?
There is no useful universal schedule. Refresh decisions depend on spend, audience response, fatigue and conversion results. We agree a realistic production rhythm and review what the account needs.
Do you work with businesses outside Glasgow?
Yes. PureRapid was founded in Glasgow and works with established businesses across Scotland and the UK. The campaign follows your audience and service area.
PureRapid / Start a conversation
Show us
the opportunity.
Send your website, current TikTok activity and the product or service you want to grow. We’ll discuss the fit, creative requirements and sensible next step.
Discuss your TikTok adsA personal reply, usually within one working day.