Google Ads & PPC management / Glasgow & UK
Google ads
agency.
Meet the search.
Win the right
customer.
Google Ads management for businesses with demand to capture. We connect Search, Shopping and Performance Max with the enquiries and sales that matter.
Product searchShopping / Product demandPut the right rangein front of the buyer.
Service searchSearch / Service enquiriesBe useful whenthe need is clear.
Local searchLocal / Multi-locationConnect intentwith the right place.
Google Ads / The commercial purpose
Every click has
a cost. And a job.
The search term is the starting point. The useful outcome might be an order, a qualified call or a course booking.
We organise campaigns around the demand you can serve, then review the ad, destination and conversion signal together. Search terms, product data and lead feedback help us decide which opportunities deserve more investment.
Scope / What we can deliver
Google Ads services.
Built around intent.
Open a service to see the work. Your proposal sets out the agreed deliverables, responsibilities and cost.
01Google Search campaigns
Map relevant searches to offers and landing pages. Manage campaign structure, ad copy, negative keywords, locations and budgets around your target customers.
02Google Shopping & Merchant Center
Review product data, titles, attributes and availability. Prioritise ranges using the information you can supply on margin, stock and commercial value.
03Performance Max
Plan conversion goals, assets, product groups and appropriate controls. Review the campaign in the context of the wider account, including existing brand demand.
04YouTube & remarketing
Scope video and return-visit activity where it serves a useful purpose. Align the audience, message, creative assets and destination with the buying stage.
05Conversion tracking & sales feedback
Review Google Ads, GA4 and tag setup. Scope enhanced conversions or offline conversion connections where appropriate, with clear responsibilities and consent requirements.
06Landing pages & ongoing improvement
Check query-to-ad-to-page relevance. Use search, lead and revenue evidence to prioritise destination changes and the next campaign tests.
The priorities follow your business. Production, development, integrations and ongoing work are specified in the proposal.
The decision behind the click
Measure the enquiry.
Then its outcome.
A campaign can look efficient while generating work the business cannot sell or serve. Agree the valuable action before optimising for more of it.
The search
Is this demand relevant?
Service fit, location, product availability and buying intent.
The action
What actually happened?
A purchase, suitable enquiry, qualified call or booking.
The value
What was it worth?
Won revenue, margin context, refunds and customer quality.
Review brand and non-brand demand separately where useful. Google-attributed revenue and total business revenue are different views of the same business.
Fit / How the work applies
Search follows
how you sell.
Someone comparing an online course needs different information from a customer looking for a nearby service. The campaign and destination should reflect that.
Products & repeat purchases
For ecommerce, beauty and supplements, feed quality and product economics shape the Shopping plan. Avoid treating every item in the catalogue as equally valuable.
Courses & high-value enquiries
Match searches to the right venue, online or hybrid course. For considered services, connect enquiry quality and sales outcomes to the review wherever possible.
Local services & franchises
Target actual service areas and participating locations. Consider opening hours, response capacity, location-specific offers and the outcome each branch can report.
Delivery / What happens next
Find the demand.
Build the route.
Audit
Account history, search terms, feeds and conversion setup.
Prioritise
Offers, locations and products with a clear commercial role.
Manage
Launch or improve, review outcomes and adjust investment.
A useful fit starts with real demand, a clear offer, a workable destination and the ability to tell us which enquiries or orders became valuable customers.
Google Ads / Questions
Useful
answers.
Scope, investment and the decisions worth making before work begins.
What Google Ads services do you manage?
Search, Shopping, Performance Max, YouTube and remarketing can be included. The scope also identifies account strategy, feed work, measurement and landing-page priorities.
What budget do we need?
Our paid media engagements generally start from £2,000 per month in media spend, excluding agency fees. Search competition, geography, customer value and the learning required determine whether that budget is suitable for your market.
Can you audit or take over an existing account?
Yes. We review the history, conversion definitions, search terms, bidding, budgets and destinations. You get a reasoned set of priorities before any wider restructure is agreed.
Is Performance Max right for every business?
No single campaign type is the automatic answer. Performance Max works across Google inventory and is guided by conversion goals. We assess the objective, available assets, data and how it fits the account.
Can you track phone enquiries and offline sales?
We can scope call tracking and CRM or offline conversion connections where the systems support them. The proposal identifies setup, permissions, data requirements and any third-party costs.
How soon will we know whether it is working?
Ads can begin generating data after launch, but useful conclusions need enough relevant activity and time for the sales cycle. We agree review points using your budget, conversion volume and business model.
Do you manage Glasgow-only and UK-wide campaigns?
Yes. Targeting follows where you can genuinely sell or deliver. Local, regional and national campaigns need different budget, competition and fulfilment decisions.
PureRapid / Start a conversation
Show us
the search data.
Send your website, current spend and priority services or products. We’ll discuss the account, available demand and how you measure a useful result.
Discuss your Google accountA personal reply, usually within one working day.