To succeed in ecommerce you need three things: profitable, in-demand products to sell, the skills to market them, and the drive to succeed.
I know you already have the winner’s mindset. You’re constantly learning, researching and preparing for success. But 2019 is the year of action. This is the year to commit to starting a business: the year to test new products, create new ads, and market, market, market. It’s time to implement.
To give you a head start, we’ve compiled a list of the 10 trending products in 2019 that you can consider selling and what you can do to market those products.
Trending products to sell in 2019
Shapewear is shaping up to be one of the best evergreen niches to start a store in. For the second year in a row, this product category has made the list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billion in sales. What started as an undergarment has transitioned to a piece for everyday wear.
Fashion retailers are also stocking their stores with bodysuits which help create a slimming silhouette. The shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.
What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colours, styles, and sizes to meet the needs of your diverse customer base.
You can sell trending products like breathable shapewear, which has been skyrocketing in sales in the past year.
2. Men’s plaid shirt
In September 2018, shoppers went mad for plaid, making it one of the biggest fashion trends of the year. But that doesn’t mean this trend is showing signs of slowing down. Just take a quick look at Google Trends.
Every year in the autumn and early winter months, plaid searches re-emerge as a seasonal trend. But don’t be discouraged if you’re starting your store in spring. You’ll need a few months anyway to build up your search rankings, especially if you’re starting from zero. That way you can capitalise on sales towards the end of the year at a fraction of the cost—organic traffic from search engine optimisation (SEO) is cheaper than paid advertising in the long term.
The best thing about selling plaid fashion products is that you can create a standalone category in your fashion store called “Plaid,” or adopt the trend subtly in your collection of shirts. Either way, you can capitalise on the seasonal trend while allowing yourself the freedom to promote other trending fashion styles as well.
When it comes to trending products with a plaid pattern, start with the simple designs first. Plaid shirts follow the traditional style, making it one of the most popular plaid shirts to date. It may seem counterintuitive to choose the same best-sellers that everyone else is selling too, but you’re far more likely to sell a proven product, especially if you’re just starting out.
In fashion, trends are constantly changing. However, athleisure is one fashion trend that’s here to stay. And that’s why it’s made the list two years in a row. Athleisure is active wear worn as an everyday look rather than for athletic purposes like going to the gym. Within this category you can sell everything from sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoes, all in countless colours and styles.
Plus, you can take this niche in several directions: as a standalone store, as a product collection within the fashion niche, or you can market your products within one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into other product verticals such as fashion accessories and jewellery or fitness accessories like yoga mats.
Female millennials are usually the target market for athleisure. Visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising platforms. I’d also recommend you look into driving growth with influencer marketing.
We can help find you fitness influencers within your niche using Instagram search tools. Influencers can model your apparel and give your brand a shout out for a fee or a commission of sales. You can start your athleisure store by selling yoga leggings which have been converting well for store owners.
4. Travel accessories
With the rise of digital nomads, traveling the world has never been more popular. So it’s not surprising that products like the scratch off world map is driving strong sales for store owners.
SEO is a long-term play and you’ll need to validate your product by making money now. So, what we recommend is Facebook or Google ad campaigns pointing to your blog post. Then, run a retargeting ad for people who’ve visited the post featuring your travel map. By driving traffic to a blog instead of a product page, we can actually lower your ad cost and build a higher conversion rate because it helps warm up your leads. Of course, we can also run ads directly to your products too to cover all your bases.
5. Automotive accessories
As cars become increasingly digital, digital automotive accessories are becoming more popular among consumers.Think about a car projector that showcases your engine speed, water temperature, battery voltage and more. This handy product helps prevent car accidents by allowing drivers to keep their eyes forward as it projects key information in front of you.
Note that this product is often an impulse buy. So when it comes to marketing a car projector, we can focus on visual platforms like Facebook and Instagram.
Around 1.2 billion watches are sold globally each year. And the number keeps rising. Last year we saw the rise of minimalist watches. For 2019, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales—while you can sustain year round sales with a watch store, it would be wise to include a relevant summer accessory to ensure higher profits.
Facebook and Instagram tend to be the most popular channels for growing watch stores. Many watch retailers have influencers take lifestyle shots from where they are in the world, with the typically outdoorsy and luxurious images being perfect for use on social media.
7. Minimalist jewelry
Some people prefer the finer things in life. Fortunately, minimalist jewelry has been seeing strong sales growth for online retailers in the jewelry space. Even Google Trends shows there have been more frequent, high volume searches from consumers for this type of jewelry. Despite an expected annual growth of 2% until 2021, there has actually been an overall decline in the number of jewelry businesses available.
When it comes to marketing trending products like necklaces, the ideal place to find customers will likely be on Instagram, Pinterest, and Facebook. A simple way to elevate a jewellery store’s presence is to create videos featuring the products. Videos tend to get bigger slots in Instagram’s Search and Explore pages, which will likely create more visibility for posts. Also, most jewellery retailers tend to post pictures, giving a competitive advantage if you’re willing to put in a bit more work.
8. Heated vests
Outdoor enthusiasts and workers, such as snowboarders, fishers, hunters, or construction workers will likely be bundling up with a heated vest this winter. Some trending product heats up to three preset temperatures: 25, 35, and 45 degrees celsius. And it only takes about three seconds to start heating up making it ideal for those frigid, winter days.
When it comes to marketing a heated vest, you also need to consider the region your customers live in. For example, you likely wouldn’t advertise broadly to the United Kingdom, as the temperature fluctuates across the countries. Instead, you might target specific regions with the coldest weather. You might also create ads for countries further afield like USA, Canada, Russia, Iceland, Finland, and Kazakhstan.
When it comes to the audiences you target within those countries, you can focus on job titles for outdoor workers: snow removal, winter camp counsellor, airport crew, lodge manager, tour guide, lift attendant, etc. However, you can also target interests based on popular winter sports, such as skiing, snowboarding, snowmobiling, ice skating, curling, and hockey.
9. Ankle boots
The footwear niche is expected to have an annual growth rate of about 8.1% until 2023. While ankle boots are currently stepping up in terms of searches and sales, there are plenty of other footwear products you can promote on your store as well.
Plus, you don’t need to limit your store to only footwear. You might decide to expand your fashion store to include a shoe category, or you might decide to expand with other seasonal accessories to complement your shoe store.
Trending products like these versatile boots can perform well on visual platforms like Facebook and Instagram. We would run ads to women in their mid-twenties and thirties as they’re most likely to be the ideal target audience for this boot.
10. Posture corrector
A study led by Columbia University found that, on average, people spent about 77% of their waking life in a sitting or sedentary position. Along the same note, most people working at their desks use laptops, which results in them looking down instead of directly in front. Kenneth Hansraj, a spinal surgeon, has been studying the spinal changes caused by looking down at your phone. And our postures only seem to be getting worse.
So, there’s no better time than now to start selling trending products like a posture corrector.
Perhaps the easiest way to market this type of product is to advertise to people based on their job title. We can create a list of the most common desk jobs such as administrative assistant, writer, or programmer. Then, we can create ads detailing the benefits of the posture corrector.
Fortunately, Google Trends also shows searches for this keyword are surging so we can even start working on your SEO strategy.
Time to get selling
These are some of the best products to sell in 2019 but there are so many more to choose from. Finding the right products to sell is only one part of the equation. The real secret is figuring out how to market them.
If you’re struggling to get your first sale or want to take your ecommerce store to the next level, have a chat with us about the possibility of us working together on building your ecommerce store and marketing it to its best potential.